Can you add $26,000 to your yearly income by just asking one question?
3M Scotchgard™ is a highly profitable way to achieve your company's growth goals. Selling Scotchgard™ also provides an opportunity for your service technicians to make extra money as well. Now you may be thinking, "I can find a comparable carpet protector out in the world that's much less expensive than Scotchgard™." We won't argue that point, but with Scotchgard™, you have the added plus of offering your customers a product they know and trust.
Thousands of companies make their money on add-on services. Think about the question you hear every time you order a burger and a coke in a fast food joint, “Would you like fries with that?” “Would you like to upgrade to a meal deal for an extra 65 cents?” Those questions are all examples of add-ons that people buy without a second thought. The item itself is only part of the reason people buy... the other reason lies in the emotions of your clients. They buy because they feel they’re getting a great deal. The allure of ‘more for your money’ is a tough feeling to resist. By training your technicians to offer add-on services to each and every customer, you are paving the way to success for your company.
With Ongoing Support
Keep in mind that add-on services don’t need to be revolutionary. They only need to offer a simple upgrade to a current package. Add-on services are offered so often in other industries that people are not even offended by them. Add-ons are not perceived as marketing, but as an option you’re providing for your customers. 3M does an excellent job of supporting Scotchgard™ as an add-on service for the carpet cleaning industry.
The best part of this add-on is that Scotchgard™ practically sells itself. Think about how familiar Americans are with the Scotchgard™ name. Because 3M advertises on a national scale, customers from coast to coast are not only familiar with Scotchgard™, they respect the brand. With the reputation of a responsible, trustworthy brand name behind you, even technicians with zero sales experience will have no problem working with this add-on service.
The truly amazing part is the way those cents per square foot add up at the end of the year. If you protect just 5 homes per week and charge only 15¢ per square foot at an average house size of 500 square feet in one year you’ll have $19,500.00 in extra income. Of course, there is nothing wrong with charging a little more or a little less. Recommended square footage charges range from 10¢ to 20¢. That means that you can bring in an additional $13,000.00 to $39,000.00 each year in Scotchgard™ business alone! There are companies just like yours that do it every day.